DESCRIPTION
For this project, I was tasked with conceptualizing, branding, designing, and prototyping a hanger tab package for a product of my choosing. Though I was only required to construct one prototype, I had to consider how visual coding would function within my design. One thing I had to keep in mind when designing was the weight of the package as it would have to be able to hang on a shelf. I chose to create a tea package that had 5 samples of different flavored tea inside.
STEP ONE: CONCEPT
The project began by creating a moodboard to get the overall vibe of the project as well as gather a bit of inspiration together for the type of hanger package. When it came to creating the design I wanted a very simple look with a lot of line work for each flavor of tea. This is due to illustrations being one of my strengths. I chose the color pink, as well as the given flavors to attract my target audience of young women.
STEP TWO: SKETCHES
The next step in this process was creating sketches of the project I wanted to make. The sketches I created were for my original idea that I had since edited.
STEP THREE: DIGITALIZING
After sketching I created the first round of logos for my initial idea.
STEP FOUR: EDITS
After trying to create a brand around 'Rain' I found the process to be hard and I completely changed my direction and decided to create a tea brand instead of the face masks that I was originally creating. The design would be a tea brand that would include 5 sample flavors of tea for the user to try.
STEP FIVE: FIRST DESIGN
STEP SIX: ILLUSTRATIONS
To keep with my aesthetic I decided that a majority of my illustrations would be mainly line work for each of the flavors I want to include in the package.
STEP SIX: TEA TEMPLATES
Next came creating the tea bags that would go inside the package. I chose the flavors Rose, Lavender, Jasmine, Lemon, and Peach. This decision was made because after some research I found that these were the most liked tea flavors for the audience I am trying to target of teenage to middle-aged girls who love tea.
STEP SEVEN: NEW DESIGN
STEP EIGHT: MOCKUPS
